Let’s dive into the highlights of our weekend and discover what’s in store for Beneficial Beer Co.
The unforgettable launch of Dave’s Drunkenless Dark Ale at the Great Australian Beer SpecTAPular (GABS)
Dave’s Drunkenless Dark Ale made its debut at the Sydney GABS earlier this month, and we’re thrilled (and maybe a little bit relieved) that the response was incredible!
Over 600 attendees were among the first to taste our latest alcohol-free brew, and the feedback was overwhelmingly positive.
Crafted with care, our Drunkenless Dark Ale impressed your discerning palates with its rich roasted malt, hint of chocolate and a smooth finish, for a true craft beer experience.
This wonderful reception reaffirmed our commitment to quality and innovation in non-alcoholic brewing. We're thrilled to see such enthusiasm for our newest creation!
Engaging with beer lovers
Meeting beer lovers like you face-to-face was a fantastic experience at GABS. Many attendees were already familiar with our brand, and eagerly wanted to hear the story behind our zero-alcohol beers and the journey of Bruce Peachey, our chief brewer.
At our GABS stand, we appreciated every single person who stopped by. Each visitor received a loyalty card so they could enjoy their favourite "Inbeertweener" beers with us, as well as an invitation to play our challenging wire frame game that tested the steadiness of their hand after a few drinks.
The future looks bright: What’s next for BBCO
GABS was not only an opportunity to showcase our alcohol-free brews, but also to expand our reach. We're excited to announce we've secured new stockists across bottle shops and restaurants, allowing more people to savor the flavours of our handcrafted beers.
Keep an eye out for Dave's Drunkenless Dark Ale in your favourite bottle-o!
Looking ahead, our aspirations continue to grow. Next year, Beneficial Beer Co plans to participate in GABS across all 3 states, expanding our brand's presence and bringing joy to beer enthusiasts nationwide. Stay tuned for more exciting developments over the next 6 months!
Stay up to date
For more updates on our beers, special events, and exciting news, make sure to follow us on social media and join our growing community. Cheers to the bright future of non-alcoholic craft beer!