FOR IMMEDIATE RELEASE
[SYDNEY, 9th August 2023] – Move over, kangaroos and koalas – there is a new Aussie icon in town, and it is not furry or hoppable. Beneficial Beer Co, the Sydney-based purveyor of liquid gold classic non-alc beers, has proven that good things come in threes, as it proudly accepts not one, not two, but three shiny Silver Medals at the esteemed 2023 Sydney Royal Fine Food Show. It is official – their brews are as good as gold, or in this case, silver!
The stage was set, the kegs were tapped, and the judges were ready to have their taste buds sent on an adventure. Amidst this flavor-filled battleground, Beneficial Beer Co emerged victorious with Silver Medals proudly hanging around the necks of their Stone Cold Lager, Wagon Drivers Pale Ale, and Dave's Drunkenless Dark Ale. It is like they bottled the essence of victory!
David Jackson, the mastermind behind Beneficial Beer Co, could not help but raise a glass to this achievement. "Who would've thought that our brews would strut their stuff and snag three silver treasures? It is like our beers are the Olympic athletes of the brewing world – strong, skilled, and making us all proud!"
But that is not all – earlier in the year, Beneficial Beer Co raised its non-alcoholic beer flag high by winning 4 Bronze medals at the Australian International Beer Awards. That is right – they are on a winning streak that even the most dedicated cricket fan would envy.
Lyndsey Milan OAM, Chair of the Sydney Royal Fine Food Show, reminded everyone that these awards are no laughing matter. "Our judging panel of industry specialists take their sipping very seriously, and they've given their stamp of approval to Beneficial Beer Co.'s creations. We're nurturing excellence here, one sip at a time."
Founder David Jackson continued, "Talk about a two-year-old prodigy! We are just getting started, and our Head Brewer and Co-Founder Bruce Peachey's brewing magic is the secret sauce behind our success. It's a brew-tiful partnership, and we're excited for what the future holds."
As Beneficial Beer Co basks in the glory of their wins, remember – it is not just about the brews; it is about celebrating the art of craftsmanship and dedication to producing quality libations. So, next time you crack open a Beneficial Beer Co creation, raise your glass to innovation, flavor, and a well-deserved silver lining.
For more information, please contact:
David Jackson - Founder.
About Beneficial Beer Co: Beneficial Beer Co is a spirited non-alcoholic beer business on a mission to prove that great beer knows no limits. With a passion for crafting exceptional classic brews, they are not just making beer – they are making memories, one can at a time.