In July 2023, Beneficial Beer Co. launched an exciting on-can promotion, coinciding with their exclusive Lowdown Lager Special Series, available nationwide through Aldi Supermarkets. This would be one of the first non-alcoholic beers Aldi has offered. The generous promotion offered beer enthusiasts the chance to win a lifetime supply and the lucky winner was Brad Parker, who recently received his first delivery of Beneficial Beer. Discovering Beneficial Beer Co. Beneficial Beer Co, an Australian powerhouse in the world of non-alcoholic beer, has established itself as a multi-award-winning brewery. Driven by a commitment to sustainability and quality, they brew their beers under solar power, ensuring full-flavored brews that resonate with the beer-loving community. Their mission is clear: crafting non-alcoholic Australian classic beers that taste as good as traditional brews and are available to everyone. One of the most significant factors contributing to Beneficial Beer Co’s success is their dedication to creating exceptional non-alcoholic beverages that preserve the flavors and aromas characteristic of traditional beer. With a team that boasts expertise spanning brewing, advertising, marketing, finance, and sales, this brand is poised for greatness. Originally published 30th October 2023 by The Australian Business Journal and you can read the full story HERE.